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Why does packaging design matter?

Product packaging is, above all, a practical tool, but it also means much more than that for the product and brand it represents. It is the packaging that, through its design, convinces a consumer to purchase a product or not.

Packaging design matters for many reasons, but here are those we believe to be the most important:

Gives a strong first impression

As we’ve already established, first impressions matter a lot, especially when your product needs to stand out in a sea of similar products. Eye-catching packaging design will differentiate your product from others on the market, be it on the shelves of stores or on the pages of an eCommerce website. This it you first chance to win consumers over and get them to know your brand, so take as much advantage of it as you can.

Creates and supports brand identity

Your brand has a story – an identity you have been working to create. What better way to emphasize on brand identity than packaging design? After all, it’s what consumers see first. To ensure packaging design tells an accurate story of your brand,  we make sure it clearly displays your company logo and makes use of fonts, colors and trademarks associated with your company. This way, consumers will be able to recognize your products anywhere.

Communicates with customers

No matter how much you play with packaging design, don’t forget that it must also be informative. It must communicate with customers and tell them everything they need to know to convince them of the product inside. Good packaging design needs to be able to answer the following questions:

  • Who is this product created for?

  • What is this product used for?

  • Where can I learn more about the manufacturer?

  • Does it expire? When?

  • How will this product improve my life?

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